Subscribe to NewsSocial Media Smarts - March 7, 2010 - Segment One
Social Media Smarts - You have heard all of the buzz words and channels, Facebook, Twitter, YouTube, LinkedIn, etc. Listen in on how to choose the right channels to leverage your brand. Although the tools are free, the human capital it takes to effectively run these tools is not - so don’t be afraid to find a consultant or communications company to help you get ahead of the pack. Caller, CEO of Fanscape, Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand. Find his white paper here.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Social Media - It’s a Must
1000% growth for Twitter & Facebook would be the 4th most populous county in the world. Get up to speed with Social Media, it is not going away.
Building Your Brand - October 4, 2009 - Segment Two
Building Your Brand - Define it, nurture it, promote it. It starts with a name - one of the most important tools to communicate who your brand is and what you brand does… and be sure to use all the online tools we discuss to promote your brand - websites, email marketing, twitter, facebook, LinkedIn, blogs, Google Alerts, SEO & SEM.
Twitter Case Study
We talk about new media as a tool to market your business and today we talked specifically about Twitter. Here is a great article by Jennifer Alsever on CNN Money of how Twitter helped a small company build a client base and help customers in real time!. As I said – it is all about relationships and twitter enables you to have even more relationships than ever@!
Renee
Instantly communicate will all your contacts. Its FREE, but keep it short and sweet to “tweet”.
