Social Media Smarts - March 7, 2010 - Segment One

Social Media Smarts - You have heard all of the buzz words and channels, Facebook, Twitter, YouTube, LinkedIn, etc. Listen in on how to choose the right channels to leverage your brand. Although the tools are free, the human capital it takes to effectively run these tools is not - so don’t be afraid to find a consultant or communications company to help you get ahead of the pack. Caller, CEO of Fanscape, Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand.  Find his white paper here.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Tools for Starting Your Own Business - October 11, 2009 - Segment Two

Tools for starting your own business - business plans, fundraising, time goals and limitations, social media and Internet presence and strategic networking.

Twitter Case Study

We talk about new media as a tool to market your business and today we talked specifically about Twitter. Here is a great article by Jennifer Alsever on CNN Money  of how Twitter helped a small company build a client base and help customers in real time!. As I said – it is all about relationships and twitter enables you to have even more relationships than ever@!

Renee