Social Media Smarts - CEO Interview - Alan Buckelew, CEO of Princess Cruises - March 7, 2010 - Segment Three

Social Media Smarts - CEO of Princess Cruises, Alan Buckelew.

Betsy and Renee speak with Alan about how the cruise industry and specifically Princess Cruises have taken to using Twitter, Facebook and YouTube in very effective and engaging ways. You can follow Princess on Twitter here or on Facebook here or on LinkedIn here. You can learn more about their 2 brand new ships on these channels over the next couple of years as they are built and prepared for launch. The Princess Cruises’ philosophy is “evolution” not “revolution” and they devote themselves to improving products and services with a steady hand.

As media dollars for advertising migrate more and more to the Internet, Alan is a firm believer of insuring that the IT staff is at a adequate number with the expertise to handle the new requirements of constantly being online, engaged and involved on the many social media channels.

Alan’s career with the company has spanned 33 years, and most recently his title was executive vice president of corporate services, responsible for strategic planning, marketing and yield management. In his previous post he also served as chief information officer and chief financial officer. As the line’s president, he is responsible for all aspects of Princess’ business with the exception of fleet operations and Princess Tours.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Social Media Smarts - March 7, 2010 - Segment Two

Social Media Smarts - Caller, Dinah McLean, Partner, Marketing & Operations for Click-Communications, discusses how her company works with the “Mommy Bloggers” to get the word out for her clients. She uses case-study examples from her work with Disney to demonstrate how she provides content and value for the bloggers and their respective audiences that are easily integrated into their blogs and social media outreach.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Social Media Smarts - March 7, 2010 - Segment One

Social Media Smarts - You have heard all of the buzz words and channels, Facebook, Twitter, YouTube, LinkedIn, etc. Listen in on how to choose the right channels to leverage your brand. Although the tools are free, the human capital it takes to effectively run these tools is not - so don’t be afraid to find a consultant or communications company to help you get ahead of the pack. Caller, CEO of Fanscape, Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand.  Find his white paper here.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Tools for Starting Your Own Business - October 11, 2009 - Segment Two

Tools for starting your own business - business plans, fundraising, time goals and limitations, social media and Internet presence and strategic networking.

Twitter Case Study

We talk about new media as a tool to market your business and today we talked specifically about Twitter. Here is a great article by Jennifer Alsever on CNN Money  of how Twitter helped a small company build a client base and help customers in real time!. As I said – it is all about relationships and twitter enables you to have even more relationships than ever@!

Renee