Subscribe to NewsUps and Downs of Hiring - October 3, 2010 - Segment Two
Betsy and Renee continue their interview with Larry Weintraub, CEO of the Social Media Marketing Agency Fanscape. Larry discusses how he finds experts in the Social Media space. His company asks potential candidates to answer very specific questions about how they solved social media problems and what tools they have used to solve those problems. One of the most important questions to ask candidates is “what do you read?” There are many sources out there that you must keep up with that cover the ever changing landscape of social media. For example you should be reading Social Media Examiner, Seth Godin, Chris Brogan, and Brian Solis as well as articles from the IAB, Adweek and Adage at a bare minimum.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips in 2 Minutes - Launch an Online Business - September 26, 2010 - Segment Five
10 Tips in 2 Minutes - Starting your own online business. Betsy and Renee sum up their show with the tools and strategies you need to launch your online business. Because of the Internet you no longer need to be a big company to compete for business, but you do have to learn how to engage in the online conversations happening about your brand, your business, your products and services and, most importantly, your competitors. Social media gives you the opportunity to engage brand champions to promote your business just like the old fashioned way of getting buzz through “word of mouth” recommendations.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Reservations About Restaurants - March 21, 2010 - Segment One
Reservations About Restaurants - In this current economic environment, a recurring theme among people who have been laid off is looking to pursue their lifelong dreams, which in many cases includes opening a restaurant. However, the reality of starting such a venture is far from rosy, as 1 in 4 restaurants close in their first year, and after three years, that number climbs to 3 in 5. It is a belief that many of these pitfalls can be avoided by operating a franchise restaurant, which is considered to be a safer bet than operating an independent restaurant. Caller, founder of The Counter, Jeff Weinstein, discusses the “Sum of the Parts” philosophy that guides his restaurant chain in creating a dynamic dining experience: it’s about more than the buns, the burger toppings, the lighting, or the music; it’s about how all those things come together. He also touches on the uses of social media for restaurant owners, mainly how tools like Facebook and Twitter give owners the chance to interact with customers while they are not actually in the restaurant.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips in 2 Minutes - Social Media Smarts - March 7, 2010 - Segment Five
10 Tips in 2 Minutes - Social Media Smarts - Betsy and Renee give you their tips on how to strategically use Social Media but first they speak with Lisa Cagnolatti at Southern California Edison. She explains what they are doing with social media to reach out to large and small businesses. Currently they are on Twitter here and soon all the account reps will be on LinkedIn as their primary channel to interface with customers.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Social Media Smarts - March 7, 2010 - Segment Four
Social Media Smarts - Over 50% of Internet users identify the Internet as their primary source of news and information. Social Media coach Sally Falkow shares her expertise on how to choose the right channels and strategies to leverage your brand effectively. Remember, it is always better to choose one channel and use it effectively than to spread yourself too thin over multiple channels.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
