Reservations About Restaurants - March 21, 2010 - Segment One

Reservations About Restaurants - In this current economic environment, a recurring theme among people who have been laid off is looking to pursue their lifelong dreams, which in many cases includes opening a restaurant. However, the reality of starting such a venture is far from rosy, as 1 in 4 restaurants close in their first year, and after three years, that number climbs to 3 in 5. It is a belief that many of these pitfalls can be avoided by operating a franchise restaurant, which is considered to be a safer bet than operating an independent restaurant. Caller, founder of The Counter, Jeff Weinstein, discusses the “Sum of the Parts” philosophy that guides his restaurant chain in creating a dynamic dining experience: it’s about more than the buns, the burger toppings, the lighting, or the music; it’s about how all those things come together. He also touches on the uses of social media for restaurant owners, mainly how tools like Facebook and Twitter give owners the chance to interact with customers while they are not actually in the restaurant.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

10 Tips in 2 Minutes - Social Media Smarts - March 7, 2010 - Segment Five

10 Tips in 2 Minutes - Social Media Smarts - Betsy and Renee give you their tips on how to strategically use Social Media but first they speak with Lisa Cagnolatti at Southern California Edison. She explains what they are doing with social media to reach out to large and small businesses. Currently they are on Twitter here and soon all the account reps will be on LinkedIn as their primary channel to interface with customers.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Social Media Smarts - March 7, 2010 - Segment Four

Social Media Smarts - Over 50% of Internet users identify the Internet as their primary source of news and information. Social Media coach Sally Falkow shares her expertise on how to choose the right channels and strategies to leverage your brand effectively. Remember, it is always better to choose one channel and use it effectively than to spread yourself too thin over multiple channels.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Social Media Smarts - CEO Interview - Alan Buckelew, CEO of Princess Cruises - March 7, 2010 - Segment Three

Social Media Smarts - CEO of Princess Cruises, Alan Buckelew.

Betsy and Renee speak with Alan about how the cruise industry and specifically Princess Cruises have taken to using Twitter, Facebook and YouTube in very effective and engaging ways. You can follow Princess on Twitter here or on Facebook here or on LinkedIn here. You can learn more about their 2 brand new ships on these channels over the next couple of years as they are built and prepared for launch. The Princess Cruises’ philosophy is “evolution” not “revolution” and they devote themselves to improving products and services with a steady hand.

As media dollars for advertising migrate more and more to the Internet, Alan is a firm believer of insuring that the IT staff is at a adequate number with the expertise to handle the new requirements of constantly being online, engaged and involved on the many social media channels.

Alan’s career with the company has spanned 33 years, and most recently his title was executive vice president of corporate services, responsible for strategic planning, marketing and yield management. In his previous post he also served as chief information officer and chief financial officer. As the line’s president, he is responsible for all aspects of Princess’ business with the exception of fleet operations and Princess Tours.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Social Media Smarts - March 7, 2010 - Segment Two

Social Media Smarts - Caller, Dinah McLean, Partner, Marketing & Operations for Click-Communications, discusses how her company works with the “Mommy Bloggers” to get the word out for her clients. She uses case-study examples from her work with Disney to demonstrate how she provides content and value for the bloggers and their respective audiences that are easily integrated into their blogs and social media outreach.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.