Subscribe to News10 Tips in 2 Minutes - Romance Sells! - February 14, 2010 - Segment Five
10 Tips in 2 Minutes - Romance Sells - Amber Kelleher, Co-founder and CEO of Kelleher International and host of Rules of Engagement on KFWB on Saturday nights at 5pm, calls in to discuss her upscale matchmaking service. Listen in to learn the 7 key factors and elements of Romance in Life and in Business.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Romance Sells! - February 14, 2010 - Segment Four
Romance Sells - Callers Mic DiMaria and Justin Hooper, Co-Creative Directors of the very successful and sensual Carl’s Jr. ads for Ad Agency Mendelsohn Zien talk about their creative approach for how Romance Sells hamburgers and salads! Think Paris Hilton washing cars and Kim Kardashian eating a salad in bed - talk about indulgence!
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Romance Sells! - CEO Interview with Linda LoRe, CEO of Frederick’s of Hollywood - February 14, 2010 - Segment Three
Romance Sells - Interview with Linda LoRe, President and CEO of Frederick’s of Hollywood.
Betsy and Renee speak with Linda about the busiest day of their year for Frederick’s of Hollywood, Valentine’s Day!
In her 18-year-career as a CEO of world-renowned brands, Linda LoRe is widely recognized as a leading brand advocate. Her extensive experience includes building consumer companies from the ground up, revitalizing storied brands and breathing new life into consumer favorites. LoRe became President and CEO of Frederick’s of Hollywood in August 1999, and immediately set upon the challenge of revitalizing and re-launching the iconic Frederick’s of Hollywood brand. Since her arrival, she has overseen Frederick’s July 2000 Chapter 11 reorganization and brand turn-around and its much-lauded January 2003 emergence, securing the company’s strongest growth period in more than 10 years, and most recently, seeing through the merger between Frederick’s and apparel partner, Movie Star Inc. LoRe believes strongly in the Frederick’s of Hollywood brand and its potential to become a billion-dollar fashion business.
As President and Chief Executive Officer, LoRe enhances Frederick’s image and maintains its reputation for sexy, playful apparel by holding true to the company’s historical roots. Her focus on nurturing growth opportunities has kept Frederick’s among the fifty most recognizable brands in the United States. LoRe has also parlayed her expertise in the beauty business to expand the Frederick’s brand into new categories, including the launch of a highly successful signature fragrance line.
Prior to joining Frederick’s of Hollywood, LoRe was President and CEO of Giorgio Beverly Hills. LoRe spent eleven years building Giorgio Beverly Hills into one of the world’s premier luxury brands, with sales exceeding $325 million. LoRe made a name for herself in the world of branding when Giorgio successfully launched some of the industry’s top fragrances, including Giorgio Red, Wings and Hugo by Hugo Boss.
LoRe serves on the Boards of Directors for, Frederick’s of Hollywood, Inc., the Trusteeship of the International Women’s Forum, The Women’s Leadership Board for the Kennedy School of Government at Harvard University, and the Board of Advisors for the Fashion Institute of Design Merchandising (FIDM), the United States Air Force as their Entertainment and Industry Liaison emeritus, the National Association of Women Business Owners (NAWBO) Enterprise Institute, and the Executive Woman’s Alliance (EWA). She is also the founding Board Member of the Youth Mentoring Connection, which serves at-risk youth in Southern California.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Romance Sells! - February 14, 2010 - Segment Two
Romance Sells - Caller, Chief Operating Officer of Fandango, Rick Butler, talks about the success story of the online movie ticket outlet. Up to 20% of any tent pole opening weekend is sold through Fandango on over 16,000 nationwide screens. Women order 55% of the tickets.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Romance Sells! - February 14, 2010 - Segment One
Romance Sells - The elements of romance apply to business as well! Attraction, communication, first date, courting - sounds like a business pitch to us! Caller, Celeste Alleyne, Entrepreneur and Chef of Soul Cups Cupcakes, explains how she has followed her passion to create a very successful small business. Some of her most popular flavors are Muddy Water Chocolate, Piggy Pop, Pound o’ Butter and Strawberry Twist. Cupcakes make excellent client gifts. Check out her website at www.soulcups.com
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
