Finding a Job or Finding Employees - January 10, 2010 - Segment Four

Betsy and Renee discuss company culture and how that can differentiate your brand. Maria’s Italian Kitchen embodies the company culture of providing a second home for dining. A great way to position the company. Another example is Roger Penske of the Penske corporation with the mission of “winning.” Penske knows that the entire team wins or losses a race - not just the superstar driver. His company culture embodies teamwork for success. Caller Laura asks - “How do you convey new skills and conferences on your resume so that you can standout?” Listen in for answers.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Finding a Job or Finding Employees - CEO Interview with Madelyn Alfano, Maria’s Italian Kitchen - January 10, 2010 - Segment Three

Interview with Owner and CEO of Maria’s Italian Kitchen, Madelyn Alfano. Madelyn is one of California’s most successful restaurant owners. She believes that food is not just a necessity or pleasure, but a lifelong passion. Inspired by her parents and life in a large Italian family, Madelyn blends the finest ingredients, traditions and new ideas with the best aspects of family life to create a truly unique dining experience at Maria’s Italian Kitchen.

With headquarters in Van Nuys, Calif., and more than 400 employees, Maria’s Italian Kitchen is among the leading privately owned restaurant chains in the state. Today, there are 10 Maria’s Italian Kitchens, including the newest locations, Maria’s Downtown located in the financial district of downtown Los Angeles and her new concept store, Maria’s Express, a venue designed for customers on the go in the heart of Los Angeles. With every community Madelyn joins, she offers healthy, quality food with hospitable service in a casual yet elegant and friendly atmosphere.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Finding a Job or Finding Employees - January 10, 2010 - Segment One

Listen in for tips on how to interview, find the right job, develop an effective resume and how to make yourself standout from the crowd. The best advice is this - utilize your own network of friends and colleagues to get in the door to the companies YOU want to work for. In this job climate, often times people are just happy to find a job, but always be on the search for a position that will feed your passion - not just pay the bills. Caller Paulette asks - “The old job search techniques are just not working. What new tools do you recommend?” Listen in to learn those new tips and tools.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Corporate Social Responsibility - January 3, 2010 - Segment Four

Betsy and Renee discuss an article on John Mackey, CEO of Whole Foods Markets in the New Yorker. “Customer Centered” businesses will be pursued with better enthusiasm than the “Profit Centered” business. Find a worthy cause that appeals to you and your employees that your business can support and follow that passion.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Corporate Social Responsibility - Interview - Michael Besancon - Whole Foods Markets - January 3, 2010 - Segment Three

Interview with Michael Besançon, Senior Global Vice President of Purchasing, Distribution and Marketing for Whole Foods Markets. Michael has chaired Whole Foods Market’s National Green Mission Task Force and helped the Company lead the charge for environmentally sustainable practices which range from promoting sustainable agriculture and creating farm animal treatment standards to store recycling and composting programs. In January 2006 Whole Foods Market announced a landmark purchase of renewable energy credits from wind farms to offset 100% of the electricity used in all of its U.S.offices, stores and facilities. This was the largest wind energy credit purchase in the history of North America and made Whole Foods Market the only Fortune 500 company to do so. And on Earth Day, April 22, 2008 Whole Foods Market discontinued the use of plastic grocery carry out bags in all their stores worldwide.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.