Subscribe to News2MinutesWith on Location at Pfizer - Stephen Gracheck, Ph.D., Executive Director, Vaccine Research
Betsy and Renee interview Stephen Gracheck, Ph.D., Executive Director, Vaccine Research. He explains the causes of Alzheimer’s Disease and Pfizer’s approach to discovering new treatments.
2MinutesWith on Location at Pfizer - Pfizer Oncology with Neil W. Gibson, Ph.D.
Betsy and Renee interview Neil W. Gibson, Ph.D., Chief Scientific Officer, Oncology Research - PharmaTherapeutics Research & Development site in La Jolla, CA. They discuss Pfizer’s commitment to discovering new cancer treatments.
10 Tips in 2 Minutes - Advertising 101 - August 22, 2010 - Segment Five
10 Tips in 2 Minutes - Advertising 101 - Betsy and Renee review their guests’ comments on advertising basics, Mobile advertising, Retail advertising, and Direct Response advertising.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Advertising 101 - August 22, 2010 - Segment Two
Advertising 101 - Interview with Jamie Ashe, Ph.D., Director of Business Development of Plus Factory, specializing in mobile advertising. Betsy and Renee discuss with Jamie the different forms of mobile advertising, how they work, what they’re primarily used for and more. For more information, go to www.plusfactory.net.
PF Mobile is a division of Plus Factory Corp (www.plusfactory.com), a leader in digital production and development for Fortune 1000 clients/brands. Plus Factory created PF Mobile to handle the growing demands from clients for specific mobile services, solutions and offerings. The vision is to become ‘the mobile agency’ of the 21st century. With a team of experts in place, a proven methodology, quality technology and numerous mobile initiatives already successfully launched and marketed, PF Mobile is your answer in mobile.
Jamie graduated from high school at the age of 15, receiving numerous awards and scholarships including the prestigious ‘National Merit Honor Scholar’. Quickly educated, Jamie earned her B. S. In Computer Science, and a B.A. In Journalism and then her MBA by the age of 21. She then went on to receive her Ph.D. just three years later at the age of 25.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Advertising 101 - August 22, 2010 - Segment One
Advertising 101 - Betsy and Renee discuss advertising basics. Renee covers the different types of advertising along with their strategic purposes, as well as practical ways to get your product or brand out to a broad range of people. In the current economic environment with companies of all sizes tightening their belts, Renee offers some facts about the costs of advertising that may just surprise you. From the fundamentals of the purchase funnel to insightful tips on how to “fish where the fish are,” Renee breaks down the industry and helps you answer key questions like, “Can I afford advertising?” and “How exactly does it work?”
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
