10 Tips in 2 Minutes on Public Relations and Publicity - December 20, 2009 - Segment Five

10 Tips in 2 Minutes - Public Relations and Publicity - Listen in to learn how to grab publicity for your company. Tips include finding human interest news around your company, look for trends to develop a story for the press and use strong visuals to help your message stand out.

Public Relations and Publicity - CEO Interview, Matt Toledo, CEO & Publisher of LABJ - December 20, 2009 - Segment Three

Interview with Matt Toledo, CEO & Publisher of the Los Angeles Business Journal. Under Mr. Toledo’s leadership the Los Angeles Business Journal has received numerous editorial awards both locally and nationally including; Best Newspaper - Association of Area Business Publications 1999, 2000, 2001, 2003, and 2004; Best Business Weekly - Society of American Business Editors and Writers; (SABEW) 1997, 1998, 1999, 2002 and 2004.

Originally from Chicago but reared in Northern California, Mr. Toledo is a graduate of San Jose State University with a Bachelor of Arts Degree in Business Administration and a minor in Fine Arts. Mr. Toledo and his wife Lisa live in Malibu and have two daughters.

Public Relations and Publicity - December 20, 2009 - Segment Two

Remember that pictures tell a thousand words. Press Releases are more likely to be picked up by news agencies and services with images attached to them. Listen in for more tips on how to create publicity events for your company. Caller - Pat Palleschi - The Executive Agency - “How can I connect with more potential executive clients?” - Listen in for Betsy and Renee’s answers.

Public Relations and Publicity - December 20, 2009 - Segment One

Tips on how to use public relations and publicity to grow your business. Learn how to develop relationships with reporters and editors that cover your industry. With newsrooms and editorial staffs shrinking, if you have a good story, they are desperate to hear from you. Don’t be shy - get out there and promote your company.