Subscribe to News10 Tips in 2 Minutes - Public Relations and Earned Media - July 25, 2010 - Segment Five
Ten Tips in 2 Minutes - Public Relations and Earned Media - Betsy and Renee review their tips on how you can effectively use Public Relations to promote and grow your business.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Public Relations and Earned Media - July 25, 2010 - Segment Four
Public Relations and Earned Media - Interview with Rebekah Illiff, Owner of Smart Girls Consulting (www.smartgirlsconsulting.com). Rebekah explains how the Internet has become the great equalizer for small companies to be able to compete with large companies. She goes on to profile specific examples of how her firm helped establish her clients as thought leaders in their industries to gain opportunities for sales for their companies. Her biggest piece of advice is to have a clear “call to action” in all of your outreach efforts so you can measure if you have been successful with your campaigns.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Public Relations and Earned Media - CEO Interview with Cathy Baron Tamraz - Business Wire - July 25, 2010 - Segment Three
Public Relations and Earned Media - Interview with Cathy Baron Tamraz, Chairman and Chief Executive Officer, Business Wire
Cathy oversees the company’s long-term strategic planning, Internet strategy and global branding. She serves as chair of Business Wire’s executive committee. She also serves on the board of directors of Business Wire’s joint-venture company, PYMNTS.com, a “first look” website for the payment industry.
Under her stewardship, the company has grown to be the leading global commercial news wire, significantly expanding into new markets, including the United Kingdom, France, Germany, Canada and Japan among others.
With a pioneering background in corporate news disclosure, Cathy lead the newswire industry into providing equal access to material news for all market participants in 2000 as the Internet gained commercial traction.
Betsy and Renee discuss with her how businesses both small and large can use Business Wire to promote their business. Business Wire offers special interactive tools and proprietary lists of media professionals to help their clients reach their goals.
Cathy also shares a terrific story of how she personally reached out to Warren Buffet via a faxed letter and shepherded the selling of Business Wire to Berkshire Hathaway in 2006.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Public Relations and Earned Media - July 25, 2010 - Segment Two
Public Relations and Earned Media - Interview with Susan M. Tellem, CEO of Tellem Worldwide. Susan discusses her approach on how to use press releases and link them to your website and social media channels. This provides much more reach to get coverage beyond just trying to engage a reporter at a news media channel. She discusses specific examples on how she has helped two of her clients effectively use press releases to promote their businesses, the medical practice of Dr. Bruce McLucas (www.brucemclucas.com) and Black Belt Dog Training (www.blackbeltdogtraining.com).
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Public Relations and Earned Media - July 25, 2010 - Segment One
Public Relations and Earned Media - Betsy and Renee discuss the differences between “earned media” (public relations) and “paid advertising” (advertising). Earned media is truly newsworthy coverage that airs/published on various media channels. Earned media is much more difficult to get than to pay for advertising. To be successful with public relations you need to define your target audience and the media channels that target audience uses. Once that is defined, you have to create the “hook” to distinguish your business as a newsworthy entity that will appeal to the reporters at the media channels you decide to go after. If you can establish yourself as an expert in your industry, reporters may well seek you out for your opinion on timely matters when they arise.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
