Subscribe to NewsMore on Marketing for Small Businesses - October 18, 2009 - Segment Two
More on Marketing. Advertising is “paid media” - think of messages that you create and deliver at a specific time and place that you pay for to ensure delivery. Tools for advertising include branding, one sheets, business cards, logos, product descriptions, social marketing and points of difference from your competitors.
Marketing and Public Relations for Small Businesses - October 18, 2009 - Segment One
Marketing and Public Relations for Small Businesses. Public Relations is “earned media” - think newsworthy press that you do not pay for to have published. Pull together your elevator speech, ready to go press releases, and select the appropriate trade magazine or print publications to target to get your message out.
The Seventh Time is The Charm
How to put “strategy” into developing contacts that will pay off with new client relationships.
