Social Media Smarts - March 7, 2010 - Segment One
Social Media Smarts - You have heard all of the buzz words and channels, Facebook, Twitter, YouTube, LinkedIn, etc. Listen in on how to choose the right channels to leverage your brand. Although the tools are free, the human capital it takes to effectively run these tools is not - so don’t be afraid to find a consultant or communications company to help you get ahead of the pack. Caller, CEO of Fanscape, Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand. Find his white paper here.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Social Media - It’s a Must
1000% growth for Twitter & Facebook would be the 4th most populous county in the world. Get up to speed with Social Media, it is not going away.
Find the Best Employees
Even with unemployment numbers at record highs - it isn’t always easy to find great employees. Here are tips to find the best - don’t be passive, be assertive in your approach.
Partners and Social Media
Over the past couple of shows we discussed partners and social media. Here is an article in the New York Times that talks about both. There is a social media site named Partner Up that helps entrepreneurs partner with others. The article also talks about Facebook, Twitter and Linked In. Worth the read.
Renee
Social Media - What is it and how can I use it to grow my business?
NAWBO-LA has classes to learn about how to use Twitter, MySpace, Facebook and LinkedIn. Go to the NAWBO-LA Website to find out more.

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