10 Tips in 2 Minutes - Corporate Social Responsibility - January 3, 2010 - Segment Five
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10 Tips in 2 Minutes - Corporate Social Responsibility - Listen in to learn how to gain credibility and grow your business by “Doing Well by Doing Good”.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Corporate Social Responsibility - January 3, 2010 - Segment Four
Betsy and Renee discuss an article on John Mackey, CEO of Whole Foods Markets in the New Yorker. “Customer Centered” businesses will be pursued with better enthusiasm than the “Profit Centered” business. Find a worthy cause that appeals to you and your employees that your business can support and follow that passion.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Corporate Social Responsibility - Interview - Michael Besancon - Whole Foods Markets - January 3, 2010 - Segment Three
Interview with Michael Besançon, Senior Global Vice President of Purchasing, Distribution and Marketing for Whole Foods Markets. Michael has chaired Whole Foods Market’s National Green Mission Task Force and helped the Company lead the charge for environmentally sustainable practices which range from promoting sustainable agriculture and creating farm animal treatment standards to store recycling and composting programs. In January 2006 Whole Foods Market announced a landmark purchase of renewable energy credits from wind farms to offset 100% of the electricity used in all of its U.S.offices, stores and facilities. This was the largest wind energy credit purchase in the history of North America and made Whole Foods Market the only Fortune 500 company to do so. And on Earth Day, April 22, 2008 Whole Foods Market discontinued the use of plastic grocery carry out bags in all their stores worldwide.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Corporate Social Responsibility - January 3, 2010 - Segment Two
Can your business be profitable and be socially responsible? You bet - and now with the Internet and many social media tools out there empowering consumers and watchdogs - if you aren’t you will soon be called out by them. Additional success stories include Zip Car, The Body Shop, American Apparel and Go Loco.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Corporate Social Responsibility - January 3, 2010 - Segment One
Learn how businesses can use “Social Responsibility” to retain employees, differentiate their service or product offerings and make a difference in the world. Companies can no longer just focus on one bottom line but need to address the “Triple Bottom Line” philosophy - Profitability, Sustainability with the Environment, and Community Involvement/Enrichment. Examples include Oprah and Whole Foods Markets.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

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