Starting a Business with Your Spouse - October 25, 2009 - Segment One
Starting a Business with Your Spouse - Good Idea of Bad? It works for some but not for others. For those that make it work, they usually have clearly defined roles and responsibilities and usually have distinct and separate strengths.
10 Tips in 2 Minutes - Marketing and Promoting Your Small Business - October 18, 2009 - Segment Five
Ten tips in 2 Minutes. 10 Tips on How to Market and Promote Your Business.
Be the Spokesperson for Your Company - October 18, 2009 - Segment Four
Be the spokesperson for your company. When you are passionate about your business you can’t help but inspire others with what you are doing. If you’re not comfortable doing it yourself, hire a PR or marketing expert to help. You have to get the word out about your business.
More on Marketing for Small Businesses - October 18, 2009 - Segment Two
More on Marketing. Advertising is “paid media” - think of messages that you create and deliver at a specific time and place that you pay for to ensure delivery. Tools for advertising include branding, one sheets, business cards, logos, product descriptions, social marketing and points of difference from your competitors.
How To Start Your Own Business - October 4, 2009 - Segment One
Starting your own business requires PASSION. Listen in to hear how Renee Fraser started her full service advertising business (Fraser Communications) and how Betsy Berkhemer started many companies including her successful executive search firm (Berkhemer Clayton, Retained Executive Search) Hear their advice on “how to get started”.

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