10 Tips in 2 Minutes - Advertising 101 - August 22, 2010 - Segment Five

10 Tips in 2 Minutes - Advertising 101 - Betsy and Renee review their guests’ comments on advertising basics, Mobile advertising, Retail advertising, and Direct Response advertising.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Advertising 101 - August 22, 2010 - Segment Four

Advertising 101 - Interview with Bob Yallen, President & CEO, Inter Media Advertising. Renee and Betsy discuss with Bob the basics of Direct Response advertising. From short-form to long-form, Bob breaks down what they are, what services work best with Direct Response advertising, and the secret formula for Direct Response success. For more information, go to www.intermedia-advertising.com.

As president of the Inter/Media Group of Companies, he oversees seven different units that all operate individually, but can also combine to offer a variety of services to the company’s clients. Along with his father Sydney Yallen, Bob Yallen has spearheaded Inter/Media’s growth from a local time buying specialist to a $350 million national powerhouse that has made advertising accountability a watchword. Using proprietary technologies, cost efficient direct response buying strategies and mainline advertising production and practices, he has made Inter/Media a leader in product sales, brand recognition and retail advertising. Bob’s vision and media knowledge have allowed him to introduce a number of new and innovative media strategies to the industry.

He has a Bachelor of Science in Business with a marketing emphasis from California State University, Northridge, and a Juris Doctor from Southwestern University School of Law.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Advertising 101 - CEO Interview Mike Sheldon, Deutsch LA - August 22, 2010 - Segment Three

Advertising 101 - Interview with Mike Sheldon, Chief Executive Officer, Deutsch LA

Betsy and Renee ask Mike about the beginnings of Deutsch LA and its meteoric growth over the last few years. Mike talks about how important it is for an advertising agency to really be a client’s marketing partner and get involved not only with advertising, but more with the overall strategy of the company and how advertising can be used to drive that strategy. Mike also talks about the toughest part of the business, as well as what he looks for in his employees.

Under Mike’s leadership, Deutsch LA has grown from a 10-person boutique into one of the largest, most respected agencies on the West Coast. Mike ensures that clients’ business objectives are met through strategic leadership and an integrated approach, which includes interactive, direct marketing, media and design. Mike has held several industry leadership roles, including Chairman of the California Chapter of the Partnership for a Drug-Free America and President of thinkLA, a consortium of the creative and marketing businesses in Los Angeles. He was acknowledged as Western States Advertising Agencies Association (WSAAA) Leader of the Year in 2000 and again in 2006. He is one of a handful of people to win this honor twice.

Prior to Deutsch, Mike spent the majority of his career at Chiat/Day as Management Supervisor/Partner, where he lead such accounts as Nissan, Home Savings of America and Infiniti.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Advertising 101 - August 22, 2010 - Segment Two

Advertising 101 - Interview with Jamie Ashe, Ph.D., Director of Business Development of Plus Factory, specializing in mobile advertising. Betsy and Renee discuss with Jamie the different forms of mobile advertising, how they work, what they’re primarily used for and more. For more information, go to www.plusfactory.net.

PF Mobile is a division of Plus Factory Corp (www.plusfactory.com), a leader in digital production and development for Fortune 1000 clients/brands. Plus Factory created PF Mobile to handle the growing demands from clients for specific mobile services, solutions and offerings. The vision is to become ‘the mobile agency’ of the 21st century. With a team of experts in place, a proven methodology, quality technology and numerous mobile initiatives already successfully launched and marketed, PF Mobile is your answer in mobile.

Jamie graduated from high school at the age of 15, receiving numerous awards and scholarships including the prestigious ‘National Merit Honor Scholar’. Quickly educated, Jamie earned her B. S. In Computer Science, and a B.A. In Journalism and then her MBA by the age of 21. She then went on to receive her Ph.D. just three years later at the age of 25.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Advertising 101 - August 22, 2010 - Segment One

Advertising 101 - Betsy and Renee discuss advertising basics. Renee covers the different types of advertising along with their strategic purposes, as well as practical ways to get your product or brand out to a broad range of people. In the current economic environment with companies of all sizes tightening their belts, Renee offers some facts about the costs of advertising that may just surprise you. From the fundamentals of the purchase funnel to insightful tips on how to “fish where the fish are,” Renee breaks down the industry and helps you answer key questions like, “Can I afford advertising?” and “How exactly does it work?”

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.