Subscribe to News10 Tips In 2 Minutes - Live From The Festival of Books - April 26, 2010 - Segment Five
Live From The Festival of Books – Betsy and Renee recap the various ways that writing a book can benefit business owners. Writing a book is a great device for differentiating yourself in the marketplace, and for putting your expertise out there. Small business owners who write about their businesses become experts on the topic, allowing them to then do PR campaigns and speaking engagements talking about that expertise. Betsy is working on a book called Board Women, which provides advice to women of all ages—but especially coming out of college—on how to approach the end of their careers, particularly serving on corporate boards. But as Betsy has discovered, writing the proposal to go to agents and publishers is just about as complicated as writing the book itself. However, if you’ve written your book, you really feel passionate about it, but still can’t get a publisher to pay attention, remember that there are increasing opportunities in the realm of self-publishing. Also, think about the internet as an opportunity to write as well. You can blog, create a website for yourself, or start to build up expertise by posting comments on various professional sites.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips In 2 Minutes - Rethink, Reinvent, Retrain - April 4, 2010 - Segment Five
Rethink, Reinvent, Retrain – Caller Andrew Greene shares his experience with the Executive MBA (EMBA) program at UCLA Anderson School of Management. As part of a real estate finance course Andrew took, the class took a trip to Dubai and had a chance to meet with some of Dubai and Saudi Arabia’s key developers in the real estate industry, as well as key individuals in the banking industry. Betsy and Renee recap the various ways individuals can reinvent themselves and their career prospects. Most people have about four careers in their lifetimes, and if you’re unhappy in your current job, the key is to think about what you’re passionate about, and then retrain yourself on how to get there. Look for opportunities to expand or continue your education, such as the money available in the Workforce Investment Act (WIA) that pays for people to enroll in a certificate program in certain key areas at UCLA Extension (find out more information at www.uclaextension.edu). For people who want to start their own company, remember that there are often entrepreneurial programs or emphasis in MBA programs. And when you get your new degree, be sure to put your education at the top of your resume, because executive recruiters are looking to see your education and what you’ve learned most recently.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips In 2 Minutes - Being Savvy About Finances - March 27, 2010 - Segment Five
Betsy and Renee recap the various ways business owners can increase their financial savvy, as well as improve the operating capacity of their businesses. It’s ideal to have a credit line established before you need one, but definitely make sure to get one. Don’t be afraid to look for a credit line as a safety net as you build your business and you’re managing your cash flow. If you’re going to ask for capital from a bank, be very careful explaining what that capital is going into and how it will build the business. During these tough times, you need to be able to explain some of the tough steps and cutbacks you’ve taken to strengthen your business. Additionally, being profitable is absolutely critical. If you’re not being profitable, then you’re simply in it for fun or as a hobby, which is not what professional business people are all about.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Reservations About Restaurants - March 21, 2010 - Segment Five
10 Tips in 2 Minutes - Reservations About Restaurants - Betsy and Renee recap the opportunities and challenges facing those who dream of opening their own restaurant. If you want to start a restaurant and you don’t have any experience, you’ll need an operations person to manage those aspects of the business. Try not to be everything to everyone, but instead, create products that resonate with people. Social media is another great way to build the presence of your brand, by creating “advocacy groups”—people who are fans of your product(s)—as well as allowing you to promote deals and new products to customers.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips in 2 Minutes - Social Media Smarts - March 7, 2010 - Segment Five
10 Tips in 2 Minutes - Social Media Smarts - Betsy and Renee give you their tips on how to strategically use Social Media but first they speak with Lisa Cagnolatti at Southern California Edison. She explains what they are doing with social media to reach out to large and small businesses. Currently they are on Twitter here and soon all the account reps will be on LinkedIn as their primary channel to interface with customers.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
