10 Tips In 2 Minutes - Women Making A Difference - June 6, 2010 - Segment Five

Betsy and Renee recap the five clichés associated with success that they want to not simply dispel, but create new and dynamic meanings more relevant with the modern era of business. First is the idea of promoting yourself, a task that many people find embarrassing and awkward. A better approach is changing the concept to “developing your own personal brand,” realizing that you will continually need to update and reinforce your brand, thinking about issues such as “What am I going to stand for?” and “How am I going to create that impression?” Next is the concept of networking, which some think is a tacky term since they’re not going to receptions and networking events just to meet people. However, networking should really be redefined as “relationship building,” so think of your time that you spend networking as building relationships and consider that meeting someone is only the beginning of that process. The third cliché is the notion of looking for mentors, which is not just about identifying some “wise old person” who’s going to advise and direct you. Instead, it should be redefined as “mentor moments,” which might be a phrase someone uses, a story they tell, an observation about how they lead, and they can happen any day, at any time. Fourth is the cliché of making a profit. Certainly, making a profit is always the bottom line in business, but there are actually three bottom lines that need to be considered: One, being impactful in your community by giving back and making a difference; Two, being sustainable as a green business; and Three, making money as a profit. The final cliché needing to be redefined is never using the concept of thinking ‘outside the box’. It makes strategic thinking seem frivolous, and in reality, you have to get past that comfort zone, as it’s a normal part of leading in business and making your business successful.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

10 Tips In 2 Minutes - NAWBO Conference: The Power of One - June 27, 2010 - Segment Five

Betsy and Renee recap the various lessons learned at the NAWBO Conference, primarily the multitude of ways to strengthen your small business during these difficult times. There are a lot of resources you can get from the SBA, and many of them are related to counseling and teaching guidelines on how to run your business successfully. Additionally, Womenomics discusses a whole new way to look at business for women and men, and how more flexibility with employee hours leads to a greater increase in productivity.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

10 Tips In 2 Minutes - Travel and Tourism - Interview with Alan Feldman, MGM Mirage - May 23, 2010 - Segment Five

Betsy and Renee continue their conversation with Alan Feldman, Senior VP of Public Affairs and Corporate Communications for MGM Mirage Hotels in Las Vegas. Alan discusses his involvement with China to increase the opportunities to bring visitors to Las Vegas, as he views the country as one of the great emerging markets for tourism and travel for the United States. While people don’t often think of tourism as an export in our economy, Alan points out that’s exactly what it is. He will be discussing these issues and more at the upcoming Word Travel & Tourism Council in Beijing. The meeting is a gathering of international leaders in tourism from all over the world, to talk about the variety of things they all need to do to increase people going places, meeting people, doing business, seeing the sights and having fun all over the world.

Betsy and Renee recap the various ways businesses owners can benefit from the travel and tourism industries. Both travel and tourism are industries on the upswing, with recent positive indicators showing increasing growth. For business owners looking to start a business in the tourism area—or those looking to expand their current involvement—it would be smart to take advantage of the free tools and resources available at www.tourism.visitcalifornia.com. It’s important for small businesses to take advantage of the current upswing in business, as there are 880,000 jobs that pump $90 billion into the California economy created through travel and tourism industry jobs.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

10 Tips In 2 Minutes - A Tribute To Mothers - May 9, 2010 - Segment Five

Betsy and Renee recap the lessons learned from mothers and daughters sharing their experiences working together in the business world. The qualities of a mother really bear down on what’s appropriate for business and what it takes to be successful, such as being a mentor to others and emotional intelligence. Women tend to put others first and themselves second, an approach that all business owners should consider more earnestly. The notion of collaboration is also important, as research shows that women like to get ideas from others, share those ideas, and make sure to give credit to those who contributed to the idea’s success.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

10 Tips In 2 Minutes - Invent Your Future Conference 2010 - May 2, 2010 - Segment Five

Betsy and Renee recap their biggest observations and lessons learned from the Invent Your Future Conference. While it’s important to stay connected to what is happening at the office, try getting rid of your Blackberry when you’re at home. You can still be efficient in your work and use technology, but it doesn’t have to permeate everything you do during every given moment. It’s important for business owners to continue to learn and educate themselves, by doing things like attending conferences. Not only are the travel expenses tax deductible, but so are the fees to attend the conference. Also remember to be thoughtful about how you communicate with members of the opposite sex, as there are very stark differences in how men and women communicate. Very often, when women and men are in a business meeting, a woman will make a comment and it won’t be acknowledged, followed by a man restating the exact same point and getting credit for it. It happens because men articulate things differently, as sometimes people don’t always hear the central point women are trying to get across. Renee advises women in these situations to take the point back by saying something like “Thank you, Jim. You expressly exactly what I said 5 minutes ago. Let me build on it some more…”

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.