Subscribe to News10 Tips In 2 Minutes - Importing and Exporting - October 24, 2010 - Segment Five
Betsy and Renee review the various opportunities that exist for small business owners to expand their operations through exporting and importing. You can go to www.export.gov, a website sponsored by the US Department of Commerce, to find new markets for your products, or you can walk into a local branch of the Department of Commerce and find out what kind of contacts are available to you. Freight forwarders can also be a great resource to help you find where there might be opportunities for sales in different countries and building connections overseas. And even though you may have a strong business in the US, with economic and pricing pressures, it’s good to look at exporting your products elsewhere, as the “Made In The USA” moniker is a smart one that can actually be a strong basis of branding overseas.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips In 2 Minutes - Gender Matters - October 10, 2010 - Segment Five
Betsy and Renee recap the various communicative style differences between the genders and how those differences can be capitalized upon for a distinct competitive advantage. For women, one way to avoid the age old problem of suggesting an idea, only to have a male colleague repeat it later on and get the credit, is to frame your purpose as you begin speaking and get the attention of the room so they know you’re about to speak. Also, state your idea without any soft introductions, get straight to the point and ask them what they think later. Frame your comments by saying “This is an interesting and important suggestion I have,” so as not to diminish yourself and what you are about to say. Don’t use tag questions, such as “this is an excellent report, don’t you think?” Drop the end and be affirmative and stronger with your language. Be more specific in your requests, such as opting to say ““I want that report by Friday” rather than “It would be nice to have that report by Friday.” Finally, ask for what you want and don’t be afraid when you’re negotiating to build a case for yourself and then authoritatively deliver that case.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips in 2 Minutes - Ups and Downs of Hiring - October 3, 2010 - Segment Five
10 Tips in 2 Minutes - The Ups and Downs of Hiring. Betsy and Renee sum up their show about how the economic conditions facing Los Angeles’ small business owners and how that effects the decision to hire or not in this challenging economic environment. Strategies for hiring include offering incentive bonuses for your own employees that recommend their colleagues for positions within your company, asking very specific questions of potential candidates to test their knowledge for the unique skill set you are seeking and lastly the Chase Bank program, “Loan for Hire” an incentive for small business owners to hire more employees.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips in 2 Minutes - Launch an Online Business - September 26, 2010 - Segment Five
10 Tips in 2 Minutes - Starting your own online business. Betsy and Renee sum up their show with the tools and strategies you need to launch your online business. Because of the Internet you no longer need to be a big company to compete for business, but you do have to learn how to engage in the online conversations happening about your brand, your business, your products and services and, most importantly, your competitors. Social media gives you the opportunity to engage brand champions to promote your business just like the old fashioned way of getting buzz through “word of mouth” recommendations.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
10 Tips in 2 Minutes - How To Get Published - September 19, 2010 - Segment Five
10 Tips in 2 Minutes - Betsy and Renee wrap up the show on “How To Get Published.” Listen in to get tips on how to write a proposal to agents, publishers or distributors - or even learn how to self-publish through Amazon. It can cost a minimum of $10,000 to self-publish and up to 2 years to finish writing your book as well - so be sure to understand how your book will become a “souvenir of you” and provide that valuable leave behind to get you more business.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
