CELEBRATING our Second Anniversary Year on CBS Radio! Betsy and Renee invite you to please scroll down below this video and click button to scan through all our podcasts for the last two years on KNX and KFWB.

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01/08/12 - “Employee Training and Career Development Keys to Fast Start for 2012″

 

 

Companies large and small have increased budgets for training and development.  Guests are Dean Cathy Sandeen, UCLA Extension; and Daniel Pitlik, corporate training consultant. 



 
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Case Studies tell Stories of Success

 

 

Tip: “ Case Studies tell Stories of Success”—review your best success stories for last year and recap the challenge, strategy and successful outcomes to capture the imagination of your target business prospects for this year.

 
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Storytelling is key to Presentations

 

 

Tip: “Storytelling is key to Presentations”—How to make your presentations more memorable and come alive so that current clients and prospects will want to work with your company.

 
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Brainstorming that Works, Part 2

 

 

Tip: “Brainstorming that Works” –It takes time and advance planning to produce the best ideas—such investment pays off for your business.

 
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Brainstorming that Works, Part I

 

 

Tip: “Brainstorming that Works” – How to produce the best ideas with the most involvement of your staff and outsiders; even encourage the quiet ones in the room!

Sometimes the best ideas comes from the quiet individual.

 
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12/11/11 - “Entrepreneur Training means Profits”

 

 

“Entrepreneur Training means Profits” guests areDr. Nenaji Jackson, Exec Dir, the10,000 Small Businesses Program at LA City College; and Gene Lim from the EO-the Entrepreneurs’ Organization, also partner at digital marketing agency Mav12 in Los Angeles.

 
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12/04/11 - “Spotlight on Jim Lentz, Pres/COO Toyota Motor Sales, and SkillsUSA”

 

 

Spotlight on Jim Lentz, Pres/COO Toyota Motor Sales, and SkillsUSA, training 300,000 vocational students at high schools and community colleges annually.

 
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11/20/11 - “What’s hot at LA Auto Show”

 

 

What’s hot at LA Auto Show - guests are Thomas Hausch from CODA Electric Car manufactured in Los Angeles; Alan Taylor, reporter for Good Morning America and Motor Trend; Doug Newcomb Technology Reporter for Edmunds; and HONDA won Green Car of the Year - Jessica Fini from Honda USA.

 
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11/13/11 - Betsy and Renee preview the LA Auto Show (Nov 17 to 27) at Convention Center

 

 

Betsy and Renee preview the LA Auto Show (Nov 17 to 27) at Convention Center, featuring KIA (Scott McKee), FORD (Erich Merkel), CADILLAC (Jim Vurpillat) and TOYOTA (Greg Thome).

 
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10/30/11 - Well-known “serial entrepreneur” David Gilmour

 

 

Well-known “serial entrepreneur” David Gilmour, founder of Fiji Water, Dansk, TrizecHahn, Barrick Gold and author of new book “Start-Up” is featured guest with Betsy and Renee.

 
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10/23/11 - “Betsy and Renee interview Social Media experts”

 

 

Betsy and Renee interview Social Media experts Carmine Gallo about FourSquare; Malina Brown and Renee about Fraser Communications’ client work for First Five and Toyota.

 
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10/16/11 - “How to Export Products through the Port of Los Angeles”

 

 

“How to Export Products through the Port of Los Angeles” with Guests:  Jim MacLellan, Dir. of Trade Development at Port of Los Angeles, the largest port in the world; Carlos Valderrama, VP International Trade at Los Angeles Chamber; and Dan Gardener, CEO of Ocean World Lines, freight forwarders and shippers.   

 

 
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10/09/11 - “What is Corporate Social Responsibility?”

 

 

What is Corporate Social Responsibility? Guests Mike Goff, VP of External Affairs, Toyota Manufacturing; and Elise Buik, CEO of United Way of Greater L.A.

 
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10/02/11 - “Spotlight on LA Magazine issue about the Iconic LA Woman”

 

 

Spotlight on LA Magazine issue about the Iconic LA Woman - Anita DeFrantz, president of LA 84 Foundation; Tiffany Harris, CEO of Shaness Inspiration; and Mary Melton, editor of Los Angeles Magazine, about Maria Shriver on the cover. Renee Fraser was included by LA Mag as one of the Top 50 most influential women in Los Angeles.

 
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09/25/11 - “Your Resume is your Billboard”

 

 

“Your Resume is your Billboard” and shouts volumes about you. Betsy and Renee interview Fred Clayton, CEO of Berkhemer Clayton Retained Executive Search; and Karl Ederle from TALEO.

 
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09/18/11 - “Doing Business in Burbank”

 

 

Doing Business in Burbank - hear about the business climate from Joy Forbes, deputy City Manager; Threality Technica and employee relocation from Diane Chierichetti, CEO/Founder of Quest Relocation Services.

 
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09/11/11 - Betsy and Renee spotlight re-charging and motivating keynoters from National Assn of Women Business Owners (NAWBO)

 

 

Betsy and Renee spotlight re-charging and motivating keynoters from National Assn of Women Business Owners (NAWBO) annual conference:  Gail Blanke says “Throw Out 50 things” and Cindy Solomon offers “Rules of Woo” about customer retention and service.  Lisa Price, founder of “Carol’s Daughter” reaffirms that taking risks leads to higher rewards; and Lynda.com CEO Founder Lynda Weinman talks about motivating employees.

 
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09/04/11 - “How to Do Business in Hong Kong and China” - Part II

 

 

Part II of “How to Do Business in Hong Kong and China” features Sage Bennett, consultant with Affinity China and Luxury China Network; Dr. Peter Antoniou, Ph.D., of Pomegranate International, who helps companies enter China; and the spectacular one-year-old Ritz Carlton Shanghai Pudong, and Ritz-Carlton Hong Kong, the tallest hotel in the world (118 floors).

 
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08/28/11 - “How to Do Business in Hong Kong and China”

 

 

First of two-part Special on “How to Do Business in Hong Kong and China” featuring Betsy’s story of how Berkhemer Clayton opened an office in Hong Kong this year; and guests K.Y. Cheng, EVP of East/West Bank, and Lawrence Tang, from Invest HK, free consulting service of Hong Kong Economic and Trade Office.

 
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08/21/11 - Betsy and Renee launch new 6 p.m. Sunday show

 

 

Betsy and Renee launch new 6 p.m. Sunday show time by telling their own business stories of how they started and built their companies.

 
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08/07/11 - “Kaiser Permanente Healthworks”

 

 

“Kaiser Permanente Healthworks” helps companies improve health of their employees.  Guests are Dr. Frank Meza, assistant area medical director of the LA and WLA Kaiser Permanente Medical Centers in Southern California; Elisa Mendel, National VP of HealthWorks &roduct Innovation for Kaiser Permanente; and Kimberly Bright, VP of Human Resources for HealthWorks client company Pacific Coast Building Products Inc, with 2,200 employees in 75 locations.

 
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07/31/11 - “About The Return of NFL Football to Los Angeles”

 

 

Betsy & Renee interview guests Sean Dee, Chief Marking Officer of AEG; and Kevin Kelso, Chief Marketing Officer of Farmers Insurance, the century-old Los Angeles-based insurance company which purchased naming rights for the proposed stadium downtown to be named “Farmers’ Field.”

 
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07/24/11 - “The Business of Staycations”

 

 

“The Business of Staycations” about enticing Southern California residents to take vacations in our own region, spotlighting Bob Lowe, developer of Terranea Resort in Palos Verdes; and Hermann Elger, General Manager of Montage Hotel in Beverly Hills.

 
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07/17/11 - “Rebuilding Your Brand”

 

 

 “Rebuilding Your Brand” guests Howard Schultz, CEO of Starbucks, and Linda Lo’Re, CEO of Frederick’s of Hollywood.

 
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07/10/11 - Winners of the Ernst & Young “Entrepreneur of the Year”

 

 Winners of the Ernst & Young “Entrepreneur of the Year” awards in Los Angeles, Brandon Beck, CEO of “RiotGames” in Santa Monica; Lyndon Faulkner, CEO of Pelican Products; and Brian Ring, Managing Partner of the LA program, celebrating 25 years of EoY.

 
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06/26/11 - Unfinished Business Tips Radio

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06/19/11 - “Internships, the Secret Weapon for Business”

 

 

Betsy and Renee talk about the business advantages of hiring interns, for both the company and the intern.  Guests include Phil Hodges, Dir. of Corporate Staffing at MATTEL; Forest Parker Jr, CEO of INROADS; and former intern Anne Weber, now full-time talent acquisition strategist at Berkhemer Clayton Executive Search.

 
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06/12/11 - “The Business of GOLF”

 

 

Featuring veteran LPGA Pro Amy Alcott, now golf consultant to corporations; the retail chain Golfsmith, which grew nationwide, started here in L.A.  Sandy Richlin, who produces golf tournaments for corporations and non-profits.

 
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06/05/11 - “Improving the Image of Women”

 

 

“Improving the Image of Women”  with author/attorney  Lisa Bloom who wrote new book “Think-the Dumbing-Down of Women” and Kathy Spillar, Publisher of MS. 

 

 
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05/15/11 - “People management is the toughest challenge in business”

 

 

Betsy and Renee interview Paul Herr author of Primal Management, and originator of the Horsepower metric, Sunday, May 15, at 1pm on KFWB 980AM. Second interview features Hank Gilman, author of You Can’t Fire Everyone, and deputy managing editor of Fortune and one of the 100 most influential business journalists in the US.

 
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05/08/11 - “Why Education is Important to Business”

 

 

Betsy & Renee interviewed David Rattray, SVP of LA Chamber of Commerce, about efforts to find summer jobs for thousands of high school students (www.hireLAyouth.org ); Marshall Tuck, CEO of Partnership for LA Schools, about companies getting involved to improve LA’s low-performing high schools; and Jana Waring Greer, President and CEO of SunAmerica Retirement Markets, Board Member of United Way of Greater L.A., about what businesses can do, plus insights into the state of education in LA County and innovative approaches to improving middle schools, from recent 2011 Education Summit.

 
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05/01/11 - “LIVE on USC campus for LA Times Festival of Books”

 

 

Betsy interviews authors Barbara Lazaroff, business partner of Wolfgang Puck Enterprises, who has co-written “Wishes from a Mother’s Heart” with Tricia LaVoice; and Anne Doyle, former head of U.S. Communications at Ford Motor Company, author of “Powering Up”  all about what’s next step for leadership by America’s Women Achievers.

 
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04/24/2011 - “The Business of Weddings”

 

 

Betsy & Renee interview former Actor Wayne Rodgers (from M.A.S.H.), author of book, and investor in Kleinfeld, the NYC-based wedding dress superstore, and hit TV show, “Say Yes to the Dress;” also the “Chief Engagement Officer” of Robbins Bros. Engagement Ring Store.

 
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04/10/2011 - “Re-building the Brand”

 

 

Betsy & Renee’s exclusive interview with Howard Schultz, the founder/CEO and hero behind Starbucks, who came back to lead the public company again, re-built the brand, and regained Starbucks’ success through leadership.  Linda LoRe’, president of Frederick’s of Hollywood, re-built the iconic brand of studio glamour and movie fame, by advertising and telling the Hollywood story.

 
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04/03/2011 - “Bringing the NFL back to Los Angeles”

 

 

Betsy & Renee focus on the NFL Stadium proposed for downtown Los Angeles; interviews with Sean Dee, Chief Marketing Officer for AEG; and Kevin Kelso, Chief Marketing Officer for Farmers Insurance, the century-old Los Angeles insurance company which purchased naming rights for the would-be “Farmers’ Field.”


 
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03/27/2011 - The Toy Industry is Huge in Southern California

 

Features Genna Rosenberg from JAKKS Toys in Malibu; Beth Chee and Gary McIntyre, master model-builder from LEGOLAND in Carlsbad, CA; and Valerie LeCoeur, business-owner, creator and manufacturer of biodegradable beach toys.

 
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03/13/2011 - How to Hire A-Players

 

 

Featuring CEO Marc Cenedella, founder of “The Ladders” nationwide executive hiring network;  and author Eric Herrenkohl, “How to Hire A-Players” with important tips about selecting the most capable and effective people to accomplish the work and thrive in your company culture.

 
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03/06/2011 - Get Your Business Organized

 

 

“Get Your Business Organized” for efficiency and effectiveness, featuring author Russell Bishop from Santa Barbara, called “Work-Arounds that Work” about email organization; Kathi Burns, author of “Master Your Muck” from San Diego; and Katherine Macey, Los Angeles president of the National Association of Professional Organizers (NAPO).

 
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02/27/2011 - Spotlight on NAWBO Annual Awards Luncheon

 

 

(March 4, 2011) Honorees: Ramona Capello, owner of Corazonas (healthy snack foods); Trina Turk, fashion designer/retailer; and Cecil House, SVP of Procurement at SoCal Edison.

 
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02/20/2011 - Financial Planning for You as a Business-Owner

 

 Featuring Linda Descano, President of “Women & Co.” tenth anniversary, division of Citibank about traits for success; Marguerite Rangel and Andrea Schaffer, financial advisors of Pacific Advisors; and Brian Tracy, author of “Now Build a Great Business–Seven Ways to Maximize Your Profits in Any Market.”

 
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02/13/2011 - “The Business of Chocolate” for Valentine’s Day

 

 

Interviews with Tricia Bowles, Division Manager for Nestle’s Wonka Chocolate; and Dick Van Doren, VP of Marketing for 50 years at See’s Candies, icon California company.

 
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02/06/2011 - Business of Health and Nutrition

 

 

Chef Nikki Shaw, nutritionist/business owner; Susan Johnson, owner of “Susan’s Healthy Gourmet,” in Orange County, home delivery of well-balanced diets; Chris Perry, Exec. Dir. of “First Five of California”, state program to help young children get the right food, health and early education before going to kindergarten.

 
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01/30/2011 - Your Business and Social Media

 

 

Spotlight on “Social” event sponsored by CBS Radio; speaker Teri Thompson, social media strategist, author of “The Power of Real-Time Social Media Marketing”.

 
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01/23/2011 - “All About Hiring”

 

 

Featuring CEO Marc Cenedella, founder of “The Ladders,” and author Eric Herrenkohl, “How to Hire A-Players” as companies are starting to hire again post-recession.

 
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12/19/2011 - “Customer Service Comes from the Top” featuring

•Segment 1 & 2: Mike Allman, CEO of Southern California Gas Co
•Segment 3 & 4: Ginger Hardage, SVP Culture and Communications for Southwest Airlines

 
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12/05/2011 - Auto Industry Comeback in Southern California!

  • Segment 1: Renee and Betsy introduce Brendan Flynn, Director of Communications and Marketing for the Los Angeles Auto Show-50 new cars introduced, focus on electric cars, and increase in sales since October. Some 900,000 people attended the LA Auto Show last week in November, touting new excitement in the industry.
  • Segment 2: CODA Car company-local Santa Monica company, start-up, Sean Blankenship, SVP of Marketing and Sales for CODA, with car about $32,000, production in summer 2011. Sign-ups on website, and come to Broadway and Lincoln to see the showroom.
  • Segment 3 & 4: Pedro Pizarro, EVP of Power Operations at Southern California Edison , talks about electricity needed for plug-in vehicles–some homes need to be upgraded to handle certain models-sce.com/pev (plug-in electric vehicle)-whereas Chevy Volt can be plugged into household system; expecting 100,000 EV’s by 2014. Customers should research their costs before buying a vehicle.

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    11/14/10 - Marketing; How Businesses Can Find Advertising Agencies

  • Segment 1: Russell Woolworth at ARK Advisors, discusses how small companies can use an advisor to find the right “fit” with an advertising agency that’s well-suited to the company’s needs.
  • Segment 2: Catherine Bension, President/owner of SRI, located in Los Angeles, one of the largest and best respected consultants to help small business owners determine various criteria-cultural fit, size and scalable needs, and creative challenges, as well as digital and social media capabilities the advertising firms have to match the needs of the client company.
  • Segment 3: Partners Leslie Winthrop and Lisa Colantuano of AAR Partners, from New York City, an “agency search consultancy” that finds PR firms, interactive agencies, advertising or direct response agencies for companies.
  • Segment 4: Casey Burnett, lead consultant for Roth & Associates in Los Angeles, focuses on west coast clients, who manages the search and selection process. How do you make sure the advertising is most effective for a client?
  • Segment 5: Betsy and Renee advise small business owners about how to determine advertising costs, and decisions you must consider as you consider marketing your company and products.
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    11/05/10 - We CAN Solve Homelessness in Los Angeles!

     

     

  • Segment 1 & 2: Two-Guest Steve Hilton, CEO of the Hilton Foundation, discusses grants to “Supportive Housing” and programs to assist the chronic homeless; this is one of the social problems where there is a solution. Renee is chair of the United Way effort to solve homelessness in Los Angeles.
  • Segment 3: Partners Leslie Winthrop and Lisa Colantuano of AAR Partners, from New York City, an “agency search consultancy” that finds PR firms, interactive agencies, advertising or direct response agencies for companies.
  • Segment 4: Casey Burnett, lead consultant for Roth & Associates in Los Angeles, focuses on west coast clients, who manages the search and selection process. How do you make sure the advertising is most effective for a client?
  • Segment 5: Betsy and Renee advise small business owners about how to determine advertising costs, and decisions you must consider as you consider marketing your company and products.
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    2MinutesWith on Location at Pfizer - Stephen Gracheck, Ph.D., Executive Director, Vaccine Research

    pfizercomboBetsy and Renee interview Stephen Gracheck, Ph.D., Executive Director, Vaccine Research.  He explains the causes of Alzheimer’s Disease and Pfizer’s approach to discovering new treatments.

    2MinutesWith on Location at Pfizer - Pfizer Oncology with Neil W. Gibson, Ph.D.

    pfizercomboBetsy and Renee interview Neil W. Gibson, Ph.D., Chief Scientific Officer, Oncology Research - PharmaTherapeutics Research & Development site in La Jolla, CA. They discuss Pfizer’s commitment to discovering new cancer treatments.

     

    2MinutesWith on Location at Pfizer - Personalized Medicine with Neil W. Gibson, Ph.D.

    pfizercomboBetsy and Renee interview Neil W. Gibson, Ph.D., Chief Scientific Officer, Oncology Research - PharmaTherapeutics Research & Development site in La Jolla, CA. They discusses the future of  Personalized Medicine and its benefits for cancer patients.

    What’s Missing?

    thinker-copyWhen making important decisions be sure to look at all the information and data you have gathered regarding that decision but just as importantly, look at what data seems to be missing. Often times it is that missing data that can help you determine what the right decision is at the time.

     
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    Don’t Grow Too Fast

    There are only so many hours a day for busy business owners and if your business grows too quickly, quality and service can slip. Our colleague Dr. Yvonne Randle at UCLA Anderson School of Management has created schedules and checklists to help you monitor growth to ensure you grow your infrastructure along with your business.

     
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    Have a Backup Plan

    backupplanAs much as we try to prepare and execute our businesses flawlessly, always have a backup plan for when things go differently than expected. There is no doubt that there is a little big of luck involved when things go right, but have a contingency when luck and your hard work don’t go as expected.

     
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    Making Your Passion Your Business

    dreamjobNew Year, New Business? Make your passion your dream job. Start with a business plan to lay out your goals and objectives. For free templates and planning, go the SBA website.

     
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    Company Culture - Example - Maria’s Italian Kitchen

    mariaslogoCreate a company culture that espouses specific ideals and values. Be sure your employees are aware of these and implement them accordingly. Your culture will help your company provide a unique point of difference and help you attract loyal customers.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    Resumes Tips for 2010

    resumeBe sure to focus on “achievements” as opposed to “skills”. Employers are looking for how you demonstrated measurable results for the companies and teams you have been a part of.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    Say No to Yes People

    2Minutes&MoreAs a strong leader avoid the “yes” people and challenge your employees to suggest unique solutions to your business challenges even if they feel you might resist them. That is the only way to encourage growth outside of your comfort zone. Employees who simply execute your orders probably won’t be around long as they will seek opportunities with other companies that will listen to their ideas.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    Make Your Business “Scalable”

    InvestorsIf you are looking to attract investors your business must be able to grow efficiently and quickly. Outside investors will not be interested in “lifestyle” businesses that provide a good living for the owner but probably won’t have the growth potential for a large multiple on their investment. Most investors are looking for a potential 10-20x ROI for their investment.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    More Cash for Small Businesses

    resources_sbaPresident Obama has urged the major banks to provide loans to small businesses to fuel the recovery. Start with the Small Business Administration to find out where to go to apply. Many of the banks have been reluctant to lend so we will monitor this new initiative and report back if it is a success.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    Happy New Year!

    whole-foodsWishing you the best in the New Year. Listen in this Sunday to 2Minutes&More for a full hour. This week we will cover Corporate Social Responsibility with an interview with the global head of marketing for Whole Foods Markets.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    Today is The last Day of the Year 2009

    2Minutes&MoreMany companies were started by employees due to the difficult economy and being laid off. But now these same folks are striving to run their own businesses with the entrepreneurial dream. We wish them only success in 2010.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    More about Clichés we Love to Hate

    ClichesOur listeners really dislike “Walk the Talk” or “Talk the Walk”. Others include “drill down” or “At the End of the Day”. Listen in for more - and more importantly - find new words and phrases to describe what your company does.

    2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

     
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    New Year’s Resolutions for Business

    jan1Visualize your New Year’s resolutions right away in January before urgent priorities take over. Break down your resolutions to small tasks that can be accomplished daily or weekly. Before you know it, you will have achieved your goal and be ready for the next one.

     
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    Give a Reporter a Trend or Prediction for 2010

    2010Year-end is traditionally a slow news time for reporters and editors. This is the best time to introduce you and your company to the ones that cover your industry as they are usually open to trends or unique predictions for the year ahead. Strike now while the news cycle is slow.

     
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    Holiday Thanks and Gratitude

    holidays2Betsy and Renee salute our sponsors and all of our listeners and fans. It takes courage and commitment to successfully launch and run your own business and we wish you the best wishes for success in the coming New Year!

     
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    Holiday Thanks and Wishes

    HolidaysBetsy and Renee send out a big thank you to our sponsors along with the employees of Fraser Communications and Berkhemer-Clayton Executive Search. Happy Holidays To All!

     
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    Letters of Agreement

    loaAt the bare minimum have a letter of agreement with all of your client. Best business practices call for an agreement in writing so there is no confusion or assumptions by either party as to what the scope of work and payment terms are for the products or services your business provides.

     
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    Creative an Environment to Encourage Fresh Ideas

    Great JobThree tips to create an environment to encourage fresh thinking is to listen to all suggestions no matter where they come from in the company, restate the ideas that are brought to you so you ensure you have heard them correctly, then acknowledge the positive aspects of the idea before offering any criticism. Following these tips will provide for an environment of encouragement and employees will offer ideas without the fear of having their ideas shut down.

     
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    Stay Upbeat and Positive

    upbeatWe can’t say it enough - optimism is one of the most important qualities for the leader. Your employees look to you and when their leader is upbeat and positive it effects them as well.

     
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    Internships

    internshipCollege students are looking for work in their industry of choice. Be sure to get your company on college internship lists so students will know you are hiring. Often times students will work for college credit only and the opportunity to learn from an established organization.

     
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    Job News - Hopefully We Have Turned The Corner

    Improve Your BottomlineThere are opportunities for small businesses to develop niche markets and take advantage of the recovery. It will be a long process but if every small business in CA can add one job over the next year, we can go a long way to creating the jobs CA needs.

     
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    Build Creative Partnerships with Your Clients to Solve Their Problems

    partnershipStrive to build your clients’ business - not just sell them your services. When you build their business you build a strong relationship with your clients that cannot be broken. So focus in and helping them and the rest will fall into place naturally.

     
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    Get Organized at Year End

    Clear Away The ClutterGet organized and stay organized. The end of the year is a great time to wrap up old projects and get rid of the clutter. Studies prove that our focus improves when we eliminate the clutter and unfinished business that can surround us.

     
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    Women Businesses In California

    According to the Center for Women’s Business Research there are 1.3 million Woman Owned Companies in CA that generate 300 billion dollars and provide over 2 million jobs.

     
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    How Small Business Can Beat Big Business

    david-v-goliathFocus on Innovation, Price and Service to win the day. Remain nimble, react to market changes quickly and beat the bigs to the punch every chance you get.

     
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    Create a Culture of Applause

    applauseYour employees are new business ambassadors for your company. Get them excited about your business and engage them in the process of winning new clients - and be sure to reward them - it is a win/win situation.

     
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    Become Known As An Expert

    Panel SpeakerBe seen and heard at events your clients and potential clients are attending. Offer to speak on panels at trade shows and professional trade associations to gain visibility for you and your company.

     
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    Year End Tax Preparation

    taxplanningListen in to review items you need to cover as you go through your expenses from the past year. Don’t wait until the last minute.

     
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    Measuring Productivity - Even for the Boss

    timeclockRecord all of your time so you can track it against your clients. Another great tip is to check the clock every 15 minutes to ensure you are making progress on your key items for the day.

     
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    Anticipate 2010 Trade Shows Now

    tradeshowListen in for strategies on how to be effective at Trade Shows. Your booth should convey who you are and what you do in 5 seconds. The most important time of a Trade Show is the week after when you follow up on all your new leads.

     
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    Don’t Procrastinate - Budget Now for 2010

    budgetTake the time now to review your budget for next year. 2 weeks spent now to plan your 2010 - setting clear strategic goals - will pay many dividends once the New Year takes over with its new time demands.

     
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    Your Business - Your Dream Job

    dreamjobNot all businesses start with the goal of raising money through venture capital funds and selling quickly at the IPO. Most small businesses are life long projects where the CEOs created their very own dream job.

     
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    More on Partnerships - Money Matters

    Watch The Money

    Watch The Money

    Have an agreement in place before you begin and have a clear understanding on how money will be spent and how much will be spent on business development. Most partnerships split when there are issues around money management.

     
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    When to Take on a Partner

    partnershipConsider a partner if your business has grown beyond what you can handle alone or if you are looking for expertise to complete your offerings or perhaps looking for more working capital.

     
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    Diversity in the Workplace

    diversity_workplaceA good mix of diversity in your company will give you a broader range of understanding and creativity in what you can offer your clients.

     
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    Give Thanks and Reflect

    Improve Your BottomlineEconomic indicators are looking up for the New Year, so be grateful this year for making it through, but start planning now on how to become more successful during the recovery ahead.

     
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    Consider Forming an Advisory Board

    The BoardroomConsider forming an Advisory Board to help expand your business and gain expert advice. Sometimes all it takes is offering a monthly dinner meeting. A very small cost for a potentially big payoff.

     
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    Prevent Work Place Violence

     According to Pinkerton Consulting & Investigations, most work place violence events had warning signs or hints before they happened - perhaps a passing comment toward an act of violence. Act immediately if you suspect any potential danger in the work place.

     
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    Take Your Clients to Lunch and Ask Them How You Can Do Better

    HolidaysCelebrate the holidays by taking your clients to lunch. Take that time to learn more about their business and how you can do better in the coming year to help them achieve their goals.

     
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    Planning The Holiday Party

    holidays2Especially during this difficult economy it is important to take time to celebrate the holidays and reward your employees who have helped you get through. Listen in for ways to celebrate without breaking the bank.

     
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    ‘Tis The Season To Network

    HolidaysThere are plenty of Holiday Events to mix and mingle with potential clients. Get out there and celebrate the season, and build those relationships for next year’s new business win.

     
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    Buy and Use Your Customers’ Products

    toyota-copyUsing your clients’ products and services not only makes a positive impression and builds loyalty, it also allows you to keep learning about your client and what you can do to help them improve.

     
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    Been There - Stop That - More Cliches To Avoid

    ClichesWe have all “been there, done that” - and we’re tired of hearing it. Make an impression by not using those old and trite turns of phrases like “thinking outside the box,” “to die for,” or simply “awesome.”

     
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    Pictures Paint 1,000 Words

    bigstockYou don’t have to be an expert photographer to use terrific and impactful images. Go to iStockPhoto, Getty Images or BigStockPhoto to find them.

     
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    Make Sure You Are Visible At Work

    Great JobYou have to let your boss and even your boss’ boss know what you are accomplishing in your position. Be assertive but not aggressive.

     
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    Successful Job Interviewing

    Now HiringTips on how to ask or answer the right questions at the interview.

     
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    Congratulations to California First Lady Maria Shriver for Another Successful Women’s Conference

    Congratulations go out to California First Lady Maria Shriver for another successful Women’s Conference. Great learnings came from the conference especially about leadership. We have said it many times on our show, you must provide bold leadership as an entrepreneur in order to inspire the best from your employees.

     
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    United Way HomeWalk

    Join us tomorrow, Nov. 7th, for the 3rd Annual HomeWalk, a 5K walk to help end homelessness. More individuals and families live without a place to call home in Los Angeles than any other city in the nation. Help make a difference for these families. Register here.

     
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