2MinutesWith

10 Tips in 2 Minutes - The Business of Biotech - August 8, 2010 - Segment Five

ncavarra — Sun, 08 Aug 2010 20:55:26 +0000

Ten Tips in 2 Minutes - The Business of Biotech - Betsy and Renee review their tips on how customized and personal healthcare consultants and concierges could be very lucrative fields to enter as an entrepreneur.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

The Business of Biotech - Interview with Julie Meyer Wright, President and CEO, San Diego Regional Economic Development Corporation - August 8, 2010 - Segment Four

ncavarra — Sun, 08 Aug 2010 20:40:32 +0000

The Business of Biotech - Julie Meyer Wright, President & CEO, San Diego Regional Economic Development Corporation. Renee and Betsy discuss with Julie the opportunities available in life sciences and biotech fields especially in the San Diego Region. They coined the phrase “San Diego, Technology’s Perfect Climate”. She also talks about her experience as she went through the genome sequencing test and how you can use the information from the results to make lifestyle changes if necessary if you are predisposed to any type of disease.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

The Business of Biotech - Interview with Jay Flatley, CEO of Illumina, Part Two - August 8, 2010 - Segment Three

ncavarra — Sun, 08 Aug 2010 20:20:59 +0000

The Business of Biotech - Interview with Jay Flatley, Chief Executive Officer, Illumina Inc.

Prior to his appointment in 1999 as president and chief executive officer of Illumina, Jay was the president and chief executive officer of Molecular Dynamics, later acquired by Amersham Pharmacia Biotech and now a part of GE Healthcare. As a co-founder and member of the board of directors for Molecular Dynamics he led the Company to its initial public offering in 1993. While there, he also helped Molecular Dynamics develop and launch over 15 major instrumentation systems, including the first capillary-based DNA sequencer.

Prior to joining Molecular Dynamics, Jay was vice president of engineering and strategic planning for Plexus Computers, a manufacturer of high-performance Unix super-microcomputers. Before his career at Plexus, Jay was executive vice president for Manning Technologies and held various manufacturing positions while working for the Autolab division of Spectra Physics. Currently, he is a member of the board of directors for both Illumina and GenVault Corporation and is a member of the Keck Graduate Institute board of trustees.

Jay received a B.A. in economics from Claremont McKenna College and a B.S. and M.S. (summa cum laude) in industrial engineering from Stanford University.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

The Business of Biotech - Interview with Jay Flatley, CEO of Illumina, Part One - August 8, 2010 - Segment Two

ncavarra — Sun, 08 Aug 2010 20:10:45 +0000

The Business of Biotech - Interview with Jay Flatley, Chief Executive Officer of Illumina, specializing in genome sequencing. Illumina’s Individual Genome Sequencing service can provide you with the most comprehensive information on your genome from the world’s experts in genetic analysis. Learn about your ancestry, potential response to drugs, and predisposition to health conditions. Uncover your story.

Illumina was founded in 1998 with the vision of becoming the world’s leading provider of integrated tools and services that advance the understanding of genetics and health. Today, their platforms and assays are helping make studies possible that were not even imaginable just a few years ago. Whether enabling researchers to discovering the genetic underpinnings of disease risk or individuals to better understand their genome, their technologies provide the most accurate, comprehensive translation of what’s present in our DNA.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

The Business of Biotech - August 8, 2010 - Segment One

ncavarra — Sun, 08 Aug 2010 20:00:07 +0000

The Business of Biotech - Betsy and Renee discuss the industry of biotech and life sciences including healthcare technicians, technologies to help people age at home and even pet placement companies. The baby-boomer generation is now entering their retirement years and the market for aging gracefully and with dignity is exploding. The question comes up about the ability to know if you have a predisposition to a disease or health issue that is encoded in your DNA would you want to know? Go to the website www.everygenome.com to learn more.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

10 Tips in 2 Minutes - Public Relations and Earned Media - July 25, 2010 - Segment Five

ncavarra — Sun, 25 Jul 2010 20:50:42 +0000

Ten Tips in 2 Minutes - Public Relations and Earned Media - Betsy and Renee review their tips on how you can effectively use Public Relations to promote and grow your business.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Public Relations and Earned Media - July 25, 2010 - Segment Four

ncavarra — Sun, 25 Jul 2010 20:40:44 +0000

Public Relations and Earned Media - Interview with Rebekah Illiff, Owner of Smart Girls Consulting (www.smartgirlsconsulting.com). Rebekah explains how the Internet has become the great equalizer for small companies to be able to compete with large companies. She goes on to profile specific examples of how her firm helped establish her clients as thought leaders in their industries to gain opportunities for sales for their companies. Her biggest piece of advice is to have a clear “call to action” in all of your outreach efforts so you can measure if you have been successful with your campaigns.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Public Relations and Earned Media - CEO Interview with Cathy Baron Tamraz - Business Wire - July 25, 2010 - Segment Three

ncavarra — Sun, 25 Jul 2010 20:20:29 +0000

Public Relations and Earned Media - Interview with Cathy Baron Tamraz, Chairman and Chief Executive Officer, Business Wire

Cathy oversees the company’s long-term strategic planning, Internet strategy and global branding. She serves as chair of Business Wire’s executive committee. She also serves on the board of directors of Business Wire’s joint-venture company, PYMNTS.com, a “first look” website for the payment industry.

Under her stewardship, the company has grown to be the leading global commercial news wire, significantly expanding into new markets, including the United Kingdom, France, Germany, Canada and Japan among others.

With a pioneering background in corporate news disclosure, Cathy lead the newswire industry into providing equal access to material news for all market participants in 2000 as the Internet gained commercial traction.

Betsy and Renee discuss with her how businesses both small and large can use Business Wire to promote their business. Business Wire offers special interactive tools and proprietary lists of media professionals to help their clients reach their goals.

Cathy also shares a terrific story of how she personally reached out to Warren Buffet via a faxed letter and shepherded the selling of Business Wire to Berkshire Hathaway in 2006.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Public Relations and Earned Media - July 25, 2010 - Segment Two

ncavarra — Sun, 25 Jul 2010 20:10:59 +0000

Public Relations and Earned Media - Interview with Susan M. Tellem, CEO of Tellem Worldwide. Susan discusses her approach on how to use press releases and link them to your website and social media channels. This provides much more reach to get coverage beyond just trying to engage a reporter at a news media channel. She discusses specific examples on how she has helped two of her clients effectively use press releases to promote their businesses, the medical practice of Dr. Bruce McLucas (www.brucemclucas.com) and Black Belt Dog Training (www.blackbeltdogtraining.com).

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

Public Relations and Earned Media - July 25, 2010 - Segment One

ncavarra — Sun, 25 Jul 2010 20:00:25 +0000

Public Relations and Earned Media - Betsy and Renee discuss the differences between “earned media” (public relations) and “paid advertising” (advertising). Earned media is truly newsworthy coverage that airs/published on various media channels. Earned media is much more difficult to get than to pay for advertising. To be successful with public relations you need to define your target audience and the media channels that target audience uses. Once that is defined, you have to create the “hook” to distinguish your business as a newsworthy entity that will appeal to the reporters at the media channels you decide to go after. If you can establish yourself as an expert in your industry, reporters may well seek you out for your opinion on timely matters when they arise.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.