Subscribe to News
Public Relations and Earned Media - July 25, 2010 - Segment Two
Public Relations and Earned Media - Interview with Susan M. Tellem, CEO of Tellem Worldwide. Susan discusses her approach on how to use press releases and link them to your website and social media channels. This provides much more reach to get coverage beyond just trying to engage a reporter at a news media channel. She discusses specific examples on how she has helped two of her clients effectively use press releases to promote their businesses, the medical practice of Dr. Bruce McLucas (www.brucemclucas.com) and Black Belt Dog Training (www.blackbeltdogtraining.com).
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
Public Relations and Earned Media - July 25, 2010 - Segment One
Public Relations and Earned Media - Betsy and Renee discuss the differences between “earned media” (public relations) and “paid advertising” (advertising). Earned media is truly newsworthy coverage that airs/published on various media channels. Earned media is much more difficult to get than to pay for advertising. To be successful with public relations you need to define your target audience and the media channels that target audience uses. Once that is defined, you have to create the “hook” to distinguish your business as a newsworthy entity that will appeal to the reporters at the media channels you decide to go after. If you can establish yourself as an expert in your industry, reporters may well seek you out for your opinion on timely matters when they arise.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
A Tribute To Fathers - June 20, 2010 - Segment Five
Caller George Martinez, Vice President of Tampico Spice, discusses his company’s history as a family owned and operated business. Tampico Spice was founded in Los Angeles in 1947 by Jesus Martinez, George’s father. Jesus initially started selling his spices to mom-and-pop markets, before moving on later to supermarkets. After that, the company progressed to dealing with industrial businesses, selling food processors that add the spices to their products, and more recently, they’ve started selling to food service distributors, who then sell to restaurants. For George, it was natural for him to follow in his father’s footsteps, since they are an Hispanic family and it’s often tradition that the eldest son follows in the father’s path. George realized that at a young age and prepared himself to do so, and George’s son came into the business voluntarily in 2008 after studying business administration like his father.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
A Tribute To Fathers - June 20, 2010 - Segment Four
Caller Larry Miller, Founder and CEO of Sit ‘N Sleep, talks about getting into the world of business with his dad. Sit ‘N Sleep was founded by Larry and his dad, Phil, in 1979 after a previous failed business never generated enough cash flow to stay operational. They came up with the idea of Sit ‘N Sleep—meaning furniture you can sit on and sleep on—when Phil was in Japan some years before, slept on a futon, and thought maybe futons might sell in the United States. Phil borrowed $10,000 from a bank and Larry borrowed $10,000 from his Aunt Stella, and they started with a 4,000 sq. ft. store in Culver City. It was years before they made a profit, but Larry says he was just too stupid to do anything else, with him and his dad really living without much, sometimes going months without getting a paycheck. However, Larry says he didn’t like the idea of working for somebody else, and he wanted to be independent and able to call his own shots. In regards to his own family, Larry notes that to be a good parent and a good businessperson, you can’t be a good golfer or a good fisherman; you pretty much have to do just those two things. His kids and family are very important to him, and Larry thinks the best thing he’s done in his life is not being a good businessman, but raising two great kids.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.
