11/05/10 - We CAN Solve Homelessness in Los Angeles!
Segment 1 & 2: Two-Guest Steve Hilton, CEO of the Hilton Foundation, discusses grants to “Supportive Housing” and programs to assist the chronic homeless; this is one of the social problems where there is a solution. Renee is chair of the United Way effort to solve homelessness in Los Angeles.
Segment 3: Partners Leslie Winthrop and Lisa Colantuano of AAR Partners, from New York City, an “agency search consultancy” that finds PR firms, interactive agencies, advertising or direct response agencies for companies.
Segment 4: Casey Burnett, lead consultant for Roth & Associates in Los Angeles, focuses on west coast clients, who manages the search and selection process. How do you make sure the advertising is most effective for a client?
Segment 5: Betsy and Renee advise small business owners about how to determine advertising costs, and decisions you must consider as you consider marketing your company and products.
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