11/14/10 - Marketing; How Businesses Can Find Advertising Agencies
Segment 1: Russell Woolworth at ARK Advisors, discusses how small companies can use an advisor to find the right “fit” with an advertising agency that’s well-suited to the company’s needs.
Segment 2: Catherine Bension, President/owner of SRI, located in Los Angeles, one of the largest and best respected consultants to help small business owners determine various criteria-cultural fit, size and scalable needs, and creative challenges, as well as digital and social media capabilities the advertising firms have to match the needs of the client company.
Segment 3: Partners Leslie Winthrop and Lisa Colantuano of AAR Partners, from New York City, an “agency search consultancy” that finds PR firms, interactive agencies, advertising or direct response agencies for companies.
Segment 4: Casey Burnett, lead consultant for Roth & Associates in Los Angeles, focuses on west coast clients, who manages the search and selection process. How do you make sure the advertising is most effective for a client?
Segment 5: Betsy and Renee advise small business owners about how to determine advertising costs, and decisions you must consider as you consider marketing your company and products.
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