Launch an Online Business - CEO Interview, Gail Goodman, Constant Contact - September 26, 2010 - Segment Three

CEO Interview with Gail Goodman of Constant Contact.

Gail is a small business expert and visionary, Gail has revolutionized the way that small businesses and organizations can effectively and affordably communicate with their customers, clients, and members. Since taking leadership of Constant Contact in April 1999, she has led the company to more than 350,000 customers worldwide and its initial public offering in October 2007, when common shares of Constant Contact began trading on the NASDAQ Global Market under the symbol “CTCT.” Gail was named “Executive of the Year” at the 2009 American Business Awards, and was the 2008 New England Regional winner of Ernst & Young Entrepreneur of the Year. Constant Contact was named “Best Overall Company” at the 2009 American Business Awards and ranked 153 on Deloitte’s 2009 Technology Fast 500.

Gail is a big believer that because of the Internet, small businesses can compete with larger businesses. She cites the visual from a favorite advertisement of hers where a dog is in front of a computer and the tagline says, “No one knows you’re a dog.” It is a great way to communicate that the Internet and the marketing tools now available through Constant Contact can make your small business look great.

Gail discusses the many ways you can incorporate all of the social media networks you use. A great tool to use for free is NutshellMail (www.nutshellmail.com) offered to you from Constant Contact which allows you to monitor the conversations happening in the social sphere so you can jump in and join in.

Constant Contact offers many free education tools to learn about online marketing including seminars, webinars and a very large online library to help you succeed with online marketing.

Check out their websites www.constantcontact.com and www.nutshellmail.com.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.