Advertising 101 - CEO Interview Mike Sheldon, Deutsch LA - August 22, 2010 - Segment Three

Advertising 101 - Interview with Mike Sheldon, Chief Executive Officer, Deutsch LA

Betsy and Renee ask Mike about the beginnings of Deutsch LA and its meteoric growth over the last few years. Mike talks about how important it is for an advertising agency to really be a client’s marketing partner and get involved not only with advertising, but more with the overall strategy of the company and how advertising can be used to drive that strategy. Mike also talks about the toughest part of the business, as well as what he looks for in his employees.

Under Mike’s leadership, Deutsch LA has grown from a 10-person boutique into one of the largest, most respected agencies on the West Coast. Mike ensures that clients’ business objectives are met through strategic leadership and an integrated approach, which includes interactive, direct marketing, media and design. Mike has held several industry leadership roles, including Chairman of the California Chapter of the Partnership for a Drug-Free America and President of thinkLA, a consortium of the creative and marketing businesses in Los Angeles. He was acknowledged as Western States Advertising Agencies Association (WSAAA) Leader of the Year in 2000 and again in 2006. He is one of a handful of people to win this honor twice.

Prior to Deutsch, Mike spent the majority of his career at Chiat/Day as Management Supervisor/Partner, where he lead such accounts as Nissan, Home Savings of America and Infiniti.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.