Advertising 101 - August 22, 2010 - Segment Two

Advertising 101 - Interview with Jamie Ashe, Ph.D., Director of Business Development of Plus Factory, specializing in mobile advertising. Betsy and Renee discuss with Jamie the different forms of mobile advertising, how they work, what they’re primarily used for and more. For more information, go to www.plusfactory.net.

PF Mobile is a division of Plus Factory Corp (www.plusfactory.com), a leader in digital production and development for Fortune 1000 clients/brands. Plus Factory created PF Mobile to handle the growing demands from clients for specific mobile services, solutions and offerings. The vision is to become ‘the mobile agency’ of the 21st century. With a team of experts in place, a proven methodology, quality technology and numerous mobile initiatives already successfully launched and marketed, PF Mobile is your answer in mobile.

Jamie graduated from high school at the age of 15, receiving numerous awards and scholarships including the prestigious ‘National Merit Honor Scholar’. Quickly educated, Jamie earned her B. S. In Computer Science, and a B.A. In Journalism and then her MBA by the age of 21. She then went on to receive her Ph.D. just three years later at the age of 25.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.