Advertising 101 - August 22, 2010 - Segment Four

Advertising 101 - Interview with Bob Yallen, President & CEO, Inter Media Advertising. Renee and Betsy discuss with Bob the basics of Direct Response advertising. From short-form to long-form, Bob breaks down what they are, what services work best with Direct Response advertising, and the secret formula for Direct Response success. For more information, go to www.intermedia-advertising.com.

As president of the Inter/Media Group of Companies, he oversees seven different units that all operate individually, but can also combine to offer a variety of services to the company’s clients. Along with his father Sydney Yallen, Bob Yallen has spearheaded Inter/Media’s growth from a local time buying specialist to a $350 million national powerhouse that has made advertising accountability a watchword. Using proprietary technologies, cost efficient direct response buying strategies and mainline advertising production and practices, he has made Inter/Media a leader in product sales, brand recognition and retail advertising. Bob’s vision and media knowledge have allowed him to introduce a number of new and innovative media strategies to the industry.

He has a Bachelor of Science in Business with a marketing emphasis from California State University, Northridge, and a Juris Doctor from Southwestern University School of Law.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.