Public Relations and Earned Media - July 25, 2010 - Segment Two

Public Relations and Earned Media - Interview with Susan M. Tellem, CEO of Tellem Worldwide. Susan discusses her approach on how to use press releases and link them to your website and social media channels. This provides much more reach to get coverage beyond just trying to engage a reporter at a news media channel. She discusses specific examples on how she has helped two of her clients effectively use press releases to promote their businesses, the medical practice of Dr. Bruce McLucas (www.brucemclucas.com) and Black Belt Dog Training (www.blackbeltdogtraining.com).

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.