Public Relations and Earned Media - July 25, 2010 - Segment Four

Public Relations and Earned Media - Interview with Rebekah Illiff, Owner of Smart Girls Consulting (www.smartgirlsconsulting.com). Rebekah explains how the Internet has become the great equalizer for small companies to be able to compete with large companies. She goes on to profile specific examples of how her firm helped establish her clients as thought leaders in their industries to gain opportunities for sales for their companies. Her biggest piece of advice is to have a clear “call to action” in all of your outreach efforts so you can measure if you have been successful with your campaigns.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.