Public Relations and Earned Media - CEO Interview with Cathy Baron Tamraz - Business Wire - July 25, 2010 - Segment Three

Public Relations and Earned Media - Interview with Cathy Baron Tamraz, Chairman and Chief Executive Officer, Business Wire

Cathy oversees the company’s long-term strategic planning, Internet strategy and global branding. She serves as chair of Business Wire’s executive committee. She also serves on the board of directors of Business Wire’s joint-venture company, PYMNTS.com, a “first look” website for the payment industry.

Under her stewardship, the company has grown to be the leading global commercial news wire, significantly expanding into new markets, including the United Kingdom, France, Germany, Canada and Japan among others.

With a pioneering background in corporate news disclosure, Cathy lead the newswire industry into providing equal access to material news for all market participants in 2000 as the Internet gained commercial traction.

Betsy and Renee discuss with her how businesses both small and large can use Business Wire to promote their business. Business Wire offers special interactive tools and proprietary lists of media professionals to help their clients reach their goals.

Cathy also shares a terrific story of how she personally reached out to Warren Buffet via a faxed letter and shepherded the selling of Business Wire to Berkshire Hathaway in 2006.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.