Innovation to Stay Competitive - July 11, 2010 - Segment One

Innovation to Stay Competitive - Betsy and Renee discuss ways to ensure your business stays innovative and remains competitive in this challenging economic environment. Every company today needs to have an online presence and there are many ways to do that from the bare minimum of having a website, to expanding that presence to multiple channels such as LinkedIn, Twitter, Facebook, Slideshare, YouTube and many of the others out there.

Betsy and Renee then interview Seena Sharp, author of Competitive Intelligence Advantage about the ongoing process of remaining competitive in your business. She helps her clients make good decisions the first time by staying up-to-date with what is current today, not what has happened in the past. Too many decision-makers base their decisions on their experience of the past but that is a mistake. Growing your business today is accomplished by doing things that are not necessarily what you have done in the past. Markets change, guaranteed, but change means opportunity.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.