Invent Your Future Conference 2010 - May 2, 2010 - Segment One

Betsy and Renee speak with Ruth Stergio, founder and producer of the Invent Your Future Conference, about why the conference was particularly important this year, with the context of the current economic troubles facing the country. Ruth also discusses what small business owners get from a conference like hers, as well as how she made elements like social media and networking into a larger part of the conference. Additionally, Anthem Blue Cross California President Leslie Margolin, joins the program to talk about Anthem Blue Cross’ role as a sponsor of the conference, and why it was important for the company to be involved with the event. Finally, Kristin Van Ogtrop, editor-in-chief of Real Simple magazine and a panelist at the conference, elaborates on the advantages of going to a conference like Invent Your Future, such as the chance to meet people in a variety of fields and learn the particulars about what it is they do exactly.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.