Live From The Festival of Books - April 26, 2010 - Segment Four

Live From The Festival of Books – Betsy and Renee visit with writer Bruce Dundore, who also serves as Creative Director at Fraser Communications, about working with Daryl Wizelman on his book Heart Leader: A Personal Journey To The Heart of Business and Life. Bruce collaborated with Daryl as his writing partner to create what would eventually become Heart Leader. Bruce notes that writing partnerships are good for business owners who feel the task of writing is too daunting. Bringing in a writer as a partner who loves and lives to write suddenly makes the thought of writing—and compiling and sorting through countless notes and memories—less scary, and makes the process of writing far more productive and constructive. Bruce also notes that the publishing business is taking on fewer and fewer writers these days, similar to the movie business relying on “tentpole” movies to bring in their profits and taking less chances on scripts and ideas that are “unfamiliar.” The silver lining these kinds of changes bring to both industries, Bruce observes, is they leave a lot of room open for independent players to get involved, especially for writers who decide to go the self-publishing route.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.