10 Tips In 2 Minutes - Live From The Festival of Books - April 26, 2010 - Segment Five

Live From The Festival of Books – Betsy and Renee recap the various ways that writing a book can benefit business owners. Writing a book is a great device for differentiating yourself in the marketplace, and for putting your expertise out there. Small business owners who write about their businesses become experts on the topic, allowing them to then do PR campaigns and speaking engagements talking about that expertise. Betsy is working on a book called Board Women, which provides advice to women of all ages—but especially coming out of college—on how to approach the end of their careers, particularly serving on corporate boards. But as Betsy has discovered, writing the proposal to go to agents and publishers is just about as complicated as writing the book itself. However, if you’ve written your book, you really feel passionate about it, but still can’t get a publisher to pay attention, remember that there are increasing opportunities in the realm of self-publishing. Also, think about the internet as an opportunity to write as well. You can blog, create a website for yourself, or start to build up expertise by posting comments on various professional sites.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.