Social Media Smarts - March 7, 2010 - Segment One

Social Media Smarts - You have heard all of the buzz words and channels, Facebook, Twitter, YouTube, LinkedIn, etc. Listen in on how to choose the right channels to leverage your brand. Although the tools are free, the human capital it takes to effectively run these tools is not - so don’t be afraid to find a consultant or communications company to help you get ahead of the pack. Caller, CEO of Fanscape, Larry Weintraub explains the four strategies you should focus on for Social Media - PR, Marketing, Customer Service and Market Research. His biggest advice - use social media to connect with your customers in a 2 way conversation - don’t just shout from the rooftops (or laptops) about your brand.  Find his white paper here.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.