Romance Sells! - CEO Interview with Linda LoRe, CEO of Frederick’s of Hollywood - February 14, 2010 - Segment Three

Romance Sells - Interview with Linda LoRe, President and CEO of Frederick’s of Hollywood.

Betsy and Renee speak with Linda about the busiest day of their year for Frederick’s of Hollywood, Valentine’s Day!

In her 18-year-career as a CEO of world-renowned brands, Linda LoRe is widely recognized as a leading brand advocate. Her extensive experience includes building consumer companies from the ground up, revitalizing storied brands and breathing new life into consumer favorites. LoRe became President and CEO of Frederick’s of Hollywood in August 1999, and immediately set upon the challenge of revitalizing and re-launching the iconic Frederick’s of Hollywood brand. Since her arrival, she has overseen Frederick’s July 2000 Chapter 11 reorganization and brand turn-around and its much-lauded January 2003 emergence, securing the company’s strongest growth period in more than 10 years, and most recently, seeing through the merger between Frederick’s and apparel partner, Movie Star Inc. LoRe believes strongly in the Frederick’s of Hollywood brand and its potential to become a billion-dollar fashion business.

As President and Chief Executive Officer, LoRe enhances Frederick’s image and maintains its reputation for sexy, playful apparel by holding true to the company’s historical roots. Her focus on nurturing growth opportunities has kept Frederick’s among the fifty most recognizable brands in the United States. LoRe has also parlayed her expertise in the beauty business to expand the Frederick’s brand into new categories, including the launch of a highly successful signature fragrance line.

Prior to joining Frederick’s of Hollywood, LoRe was President and CEO of Giorgio Beverly Hills. LoRe spent eleven years building Giorgio Beverly Hills into one of the world’s premier luxury brands, with sales exceeding $325 million. LoRe made a name for herself in the world of branding when Giorgio successfully launched some of the industry’s top fragrances, including Giorgio Red, Wings and Hugo by Hugo Boss.

LoRe serves on the Boards of Directors for, Frederick’s of Hollywood, Inc., the Trusteeship of the International Women’s Forum, The Women’s Leadership Board for the Kennedy School of Government at Harvard University, and the Board of Advisors for the Fashion Institute of Design Merchandising (FIDM), the United States Air Force as their Entertainment and Industry Liaison emeritus, the National Association of Women Business Owners (NAWBO) Enterprise Institute, and the Executive Woman’s Alliance (EWA). She is also the founding Board Member of the Youth Mentoring Connection, which serves at-risk youth in Southern California.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.