Doing Well By Doing Good - February 7, 2010 - Segment Two
Doing Well by Doing Good - Caller Chris Hershey - President and Founder of Hershey Cause - “Communications for Good” (www.hersheycause.com). She shares tips and stats on how cause related marketing can be profitable and provide many benefits for corporations that choose to position themselves as socially responsible corporate citizens.
2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.

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This is very encouraging. Looking forward to more public/private partnerships that will help us create a better world. Love the triple bottom line…