Finding a Job or Finding Employees - January 10, 2010 - Segment Four

Betsy and Renee discuss company culture and how that can differentiate your brand. Maria’s Italian Kitchen embodies the company culture of providing a second home for dining. A great way to position the company. Another example is Roger Penske of the Penske corporation with the mission of “winning.” Penske knows that the entire team wins or losses a race - not just the superstar driver. His company culture embodies teamwork for success. Caller Laura asks - “How do you convey new skills and conferences on your resume so that you can standout?” Listen in for answers.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.