Corporate Social Responsibility - January 3, 2010 - Segment One

Learn how businesses can use “Social Responsibility” to retain employees, differentiate their service or product offerings and make a difference in the world. Companies can no longer just focus on one bottom line but need to address the “Triple Bottom Line” philosophy - Profitability, Sustainability with the Environment, and Community Involvement/Enrichment. Examples include Oprah and Whole Foods Markets.

2Minutes&More with Betsy Berkhemer and Renee Fraser airs every Sunday at 1pm on KFWB NEWS TALK 980. Tune in for a full hour of tips for business success.